Opportunity Information: Apply for EAPBJ PASFY24 APS 001 20240207
The U.S. Mission to China Public Diplomacy Grants Annual Program Statement is an open, competitive funding opportunity run by the Public Diplomacy Sections at U.S. Embassy Beijing and the U.S. Consulates General in Shanghai, Guangzhou, Wuhan, and Shenyang. It is designed to support projects that deepen people-to-people ties between the United States and the People’s Republic of China (PRC) and help PRC audiences better understand U.S. foreign policy, values, and culture through direct or virtual engagement. This announcement functions as an annual umbrella notice that explains the Mission’s broad priorities and themes and sets expectations for how to submit proposals, including using the required application and budget templates provided by the Mission.
Projects are expected to include meaningful U.S. connections. A core requirement is that proposed activities must involve American experts, organizations, or institutions in ways that promote cooperation among U.S. communities, the U.S. Mission in China, and Chinese communities. The Mission highlights typical public diplomacy formats such as academic and professional lectures, seminars, and speaker programs; artistic and cultural workshops, joint performances, and exhibitions; cultural heritage protection efforts; and programs that expand connections among students and scholars in the two countries. The emphasis is on interaction and exchange rather than one-way messaging, and strong proposals are expected to align clearly with at least one of the Mission’s priority program areas.
The priority areas cover a wide range of topics. People-to-People Connections focuses on strengthening engagement and improving understanding of the United States among people in China. Expanding Connections in Education and Cultural Exchange supports sharing new approaches in education and building understanding of U.S. society and culture through arts such as music and drama. Confronting the Climate Crisis supports public engagement and cooperation related to environmental protection and climate change, including areas like sustainable development, sustainable finance, energy, and eco-tourism. Diversity, Equity, Inclusion, and Accessibility supports projects that expand access for persons with disabilities, advance women’s empowerment, support LGBTQI rights, and preserve minority cultures, with a noted interest in sustainable income and prosperity for communities that have limited access to support networks. Health programs should increase understanding of the value of U.S.-China health cooperation, including research cooperation, policy development, and improved program implementation. English Language Teaching and Learning supports innovative and interactive English teaching and learning, and proposals that directly support the Mission China English Language Office’s ongoing work are especially encouraged.
The Mission is looking for projects that either build on existing U.S.-China partnerships or create new, sustainable ones, and it signals a particular interest in reaching audiences beyond China’s largest cities. Proposals that can engage communities that face barriers to participation due to geography or language are especially relevant, as are efforts that help establish longer-term relationships rather than one-off events. In other words, applicants are encouraged to show not only what they will do, but how the work will continue to matter after the grant ends, through networks, follow-on activities, or durable institutional ties.
Funding is offered in two main sizes: small grants of up to $30,000 and large grants generally ranging from $50,000 to $150,000, with $150,000 as the maximum award ceiling. The performance period is expected to be six to twelve months, and proposed programs should be completed within twelve months or less. The anticipated program start date listed is July 31, 2024, and the total number of awards and overall funding available are dependent on funds availability. Funding for this opportunity comes from FY2024 Public Diplomacy funding, and the stated legal authority is the Smith-Mundt Act.
Applicants may receive different types of federal assistance instruments, including a grant, a Fixed Amount Award (FAA), or a cooperative agreement. The key practical difference is that cooperative agreements (and some FAAs) involve more active participation by Mission China public affairs staff during implementation, described as “substantial involvement.” Depending on the project, this can include Mission review and approval of participants, project sites, and specific program content. Applicants should account for this possibility in their timelines and program management plans, especially if their project relies on specific speakers, venues, or sensitive logistical arrangements.
Eligibility is limited to U.S. and PRC entities that are qualified to receive U.S. grants and can carry out programming inside the PRC. Eligible applicant types include not-for-profit organizations such as think tanks, educational institutions, and civil society organizations, as well as museums, national parks, and nature reserves, and individual applicants. Applicants are expected to demonstrate expertise in relevant areas such as people-to-people exchanges, cultural or academic programming, international cooperation, or institution-to-institution partnerships in a foreign setting. For-profit or commercial entities are explicitly not eligible. In addition, proposals for projects located in Hong Kong, Macau, or Taiwan are not eligible under this program.
The program also clearly lists activities it will not fund. Ineligible proposals include partisan political activity; programs without real people-to-people exchange or interaction; charitable or development activities; construction; support for specific religious activities; fundraising; lobbying for specific legislation or programs; scientific research; projects aimed primarily at the applicant’s institutional growth or development; and projects that duplicate existing programs. Taken together, these restrictions underline that the grants are intended for public diplomacy exchange and engagement programming rather than service delivery, infrastructure, advocacy campaigns, or research for its own sake.
Key administrative details included in the opportunity record are the funding opportunity number (EAPBJ PASFY24 APS 001 20240207), the assistance listing/CFDA number (19.040), and an original closing date of June 30, 2024, with awards and total funding dependent on availability. Applicants are directed to consult the Mission’s complete FY2024 Annual Program Statement and to use the required application and budget templates referenced by the Mission when preparing submissions.Apply for EAPBJ PASFY24 APS 001 20240207
- The U.S. Mission to China in the other sector is offering a public funding opportunity titled "U.S. Mission to China Public Diplomacy Grants Annual Program Statement" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2024-03-12.
- Applicants must submit their applications by 2024-06-30. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- Eligible applicants include: Others.
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